Study Hall (Episode 10): Beyond Madison Ave. Interview with Michael Leopold
This month, we’re going to put the industry journalism in Frenemies to the test.
At Douglas and Runge, we’ve been seeing PR agencies cropping up more and more in our travels around Adland, in places where they shouldn’t be, according to received Madison Avenue wisdom….maybe I was extra-sensitive, because my former creative partner (and good friend) Michael Leopold had been snapped up by Edelman Chicago a few years ago…
“Hmmm,” thinks I, “What light could Leopold shed on the PR/Ad agency frenemy dynamic?”
A whole lot, it turns out.
Without really noticing the time going by, we ran through an hour plus in the interview, and boiled that down to a fairly long Study Hall on what’s happening in the fertile promotional space where PR meets advertising.
Hope you learn as much from it as I did.