Study Hall (Episode 6): Interview with Scott Costin (Part 1)

We’re taking a break from Tim Wu to post our interview with the author of The Doctor Won’t See You Now—Be the savvy, successful biopharma representative in a rapidly changing industry.

You can buy the book here.

A successful business-builder in a very tough market, Scott had a lot of great commentary on what’s happening on the biopharma sales scene today, how to create effective sales materials, adding value for customers, and how to nurture a culture that encourages success through straight talk.

We’ll post part 2 later this week and get back to The Attention Merchants in early October.


Study Hall (Episode 6a): Conversation with Scott Costin and Robyn Douglas (Part 2)

Study Hall (Episode 5): The Attention Merchants 4/5