This is the story of the rise of the digital space, or "the third screen," the screen that watches YOU.
It's a short section of the book, detailing the rise of email (and the reason the email check-in is SUCH a hard habit to break), the intersection of hardware with serious money (through computer gaming), and (how) America (got) Online.
Some interesting stuff! Lots to think about, including how even having the right idea (eg, Prodigy understood the power of online retailing, but make a few mistakes and now...well...When was the last time you got an email from prodigy.net?) Good ideas are not enough. You have execute well ...and be lucky.