Study Hall (Episode 2): The Attention Merchants 1/5

Tim Wu's excellent book, The Attention Merchants, is well worth your time if you're interested in advertising OR history. 

Tried to keep it brief, but failed! So hopefully you feel like this podcast is worth about 60 minutes of your time. 

This is the first of five Study Halls on Wu's book.

Study Hall (Episode 3): The Attention Merchants 2/5

The Integrated Creative Services Checklist: Can you drive profit by controlling creative costs?